Hairdressers and Barbers Best Business Tips Post COVID-19 Lockdown
Stories and advice to help your hair & beauty business
COVID has had a devastating impact on thousands of people’s lives and businesses and has brought many industries to their knees.
The hair and beauty industry was no exception to this.
In April 2020 hair salons and barbers were one of the first to shut their doors to their clients before the initial lockdown, making a good haircut for lockdown a rare commodity.
Although the government offered financial support in terms of grants up to £9,000 for the professional hairdressing industry, that wasn’t enough for many to survive
Did you know about this study?
According to a study by Simply Business, a third of the 411 hair and beauty business owners they surveyed said that they were at risk of permanently closing during the pandemic (33%).
‘Before the pandemic, I had four staff working in my shop and then it was just me’, said Andrei.
‘We were all asking in the industry ‘how are we going to get through this and survive, do I need to sell the shop? Luckily, I didn’t have to go down that path, I’m still here but I know many colleagues who had to sell their business so it came down to how well established you were to survive’.
‘For my business, I felt the support from the government was good, luckily it was enough to survive and pay the bills, but it was harder for some barbers because if they don’t own their business and only rely on their clientele for a reliable income’.
As a result of the lockdown, millions of people have been cutting and styling their own hair.
Andrei has noticed this trend since reopening but doesn’t necessarily see it as a problem: ‘People have started to cut their own hair and so there are fewer people in the shop so in the long-term we have to wait and try to build a new clientele; we don’t see as many regulars as before.
After the lockdown was lifted the hair and beauty industry had a lot of work to do to deal with people’s DIY ‘lockdown haircuts’, but Andrei insisted there were no bad haircuts as long as they still had hair he could help!
‘I also think that a good haircut is so important to people’s mental health and confidence, it could be the difference between turning your camera on or off for a zoom call.
‘ I always encourage people to be proactive in their business, barbers selling the equipment to people to cut their own hair could be a natural thing and a good part of retail for shops, however, you need good knowledge about the equipment -but our priority will always be cutting hair for you.
“There are no bad haircuts, just happy accidents”
Andrei’s top tip:
‘My advice to others in the industry would be to get more efficient with your costs like online marketing, engage with free social media instead of flyers and advertising which costs huge amounts of money and try to keep your regulars with newsletters -cut costs, be efficient, be cautious, be humble and spend as little as you can!’.
Of course, the health and beauty industry isn’t just about skin fades and tidying up beards.
Source: Ivan Prothero